Dais A/W 2010 is a film by Irish stylist Sonya Lennon and Swiss Irish film-maker Christian Ammann. Born of an original concept by Sonya Lennon, the project showcases the international success of Irish fashion designers through the medium of film.

The film was designed to be a visual poem celebrating the marriage between the current strength of Irish fashion design and the intensity of Ireland’s landscape, the result is a union, which is as passionate, as it is harmonious.

Award winning film-maker Christian Ammann, builds a world, each scene a self-contained story of beauty, which effortlessly evolves into a complete and compelling visual feast.