Dais.ie is a project conceived by Irish stylist Sonya Lennon. The website will become a comprehensive resource for the Irish fashion industry, encompassing related fields such as design, styling, fashion photography, hair, make-up, models, locations and craft producers.

Dais.ie will act as a creative platform to showcase the best of Irish fashion, created by those still living in Ireland, and the far flung and very successful diaspora.

On a biannual basis, reflecting the fashion seasons, a new film would be chosen through a competition process to represent Irish fashion and will be used to illicit press and publicity and also give continued presence within the global industry.